Social media can be a powerful tool. More of us need to use it for good.

Our favorite clients are small businesses that care about their employees and their customers and just need some help getting that message across online.

How you respond to reviews speaks volumes about your business. Not responding at all does, too.

The very act of responding to a question shows everyone who visits your Facebook page that you care about your customers.

When something goes wrong, own up to your mistake promptly and appropriately. And a bit of creativity never hurts.

So remember, if you plan to use the captioning tool, you really need to edit the captions — frame by frame, word by word — before posting your video to Facebook.

Every business should have a Facebook page. But social media success relies on what your business does after it launches that page. Here are 10 very basic things to do to make sure your Facebook page is working for you and not against you.

Many businesses don’t spend nearly enough time pondering whether their use of social media is relevant or successful. But those that do need to make sure they are asking the right question.